Although the internet has existed for a couple of decades now, dentists have only recently started using the technology. It’s only now that they’re launching their own dental websites and really making full advantage of what the World Wide Web has to offer. But just because you already have your long-awaited dental site doesn’t mean that you should start resting your laurels already.
The world has become so much more complex since the turn of the 21st century. In the past, only on-the-go businessmen and scholarly people lugged their laptops around. Now, almost everyone has one and the device has become sort of disposable because of its abundance. But most notably, people do not need their laptops or personal computers to connect to the internet; they can instantly surf the World Wide Web through their handy smart phones.
Before you start underestimating the power of these smart phones, it would be a good thing to take a look at the statistics. Figures show that 89 percent of individuals who own smart phones make use of the gadget on a daily basis. The said study also shows that 81 percent of smart phone owners make use of their gadgets to browse the Web. To top that off, more than half of individuals who make mobile searches end up taking action like buying something or visiting a brick-and-mortar store. This morsel of information is something which dentists, and just about anyone who wants to make use of the internet to market their services, should seriously consider.
Having a mobile version of your dental website is something which you should think about especially if majority of the members of your target market include young adults. Given the hectic lifestyles that young adults are forced to lead, chances are that they are the ones who appreciate mobile websites the most. With the help of their smart phones, they can check out any service or product which they wish to avail of or purchase even during their lunch break.
But why should you invest in a mobile version of your dental website when mobile browsers can still access regular websites? The answer is quite obvious. Because of the small screens on smart phones, viewing non-mobile websites can be visually painful. At the same time, regular websites have longer loading times than mobile websites because of all the graphics and what-not included. Finally, you can incorporate other features in your mobile website which might not be accessible when a regular website is simply viewed on a smart phone.