Regardless of all the hype about dental marketing online, there is still a significant number of dentists who do not believe that patients actually search for dental service providers online. But the trends are not lying. More and more people are getting used to searching individuals who provide dental and medical services and that trend is not expected to slow down any time soon. According to the Pew Internet Project, 75% of internet users actually make use of search engines to look for dentists. There are a lot of factors to be considered with this trend and it pays that dentists know about them.
The idea of advertising your dental services with the aid of the internet is that you can educate and inform readily. Aside from looking for dentists, patients use the internet to gain knowledge. For instance, a person with a nagging toothache may use the internet to find out about the possible reasons behind his or her toothache. The only problem is that the internet does not weed out wrong information from the accurate, spot-on ones. And the rising number of do-it-yourself articles has only given patients the false idea that they can cure their dental woes even if this poses a threat to their health.
Given that the internet is filled with so many things, good and bad alike, what should a dentist do? Practices should come up with their own dental blogs and websites which are not just geared towards posting promotional content but also educative ones. Of course, you will have to work with SEO experts in order for your dental website or blog to get to the top of the search engine results page, but at the end of the day, you are the best person to inform the public about anything that has to do with dental health. The goal of your dental website, first and foremost, should be to inform. Build prospective patients’ trust by giving them helpful tips and truthful advice.
The entire idea of dental websites and blogs, as presented by this article, has been pretty clear. Gain the trust of your visitors by giving them nothing but helpful, newsworthy and, most importantly, reliable articles. Your prospective patients go online because they want to know. It is therefore your job to supply them with that knowledge since you are an expert in the field. Build your authority and credibility, and traffic (not just to your website but also to your clinic) will commensurately increase.