Good dentists are those who are responsive to the needs of their patients. At the same time, these dental practitioners know that patients also need change over time. The wants and preferences of patients shift as they mature. For this reason, dentists who want to continue serving the same patients change as they do. This is the true test of patient loyalty, the ability to evolve with them. Considering the fact that it costs five times more to find a new customer than to keep an existing one, there is more than one reason for why it’s always a good idea to keep up with your long-time patients.
One sure way to make your patients feel warm and cozy inside is to make them feel that they’re special and distinct from your other patients. You can do so by simply greeting them by name. Or you can walk the extra mile by creating a treatment plan which caters specifically to their personal needs. You can get their advice, counsel them and provide specific tips that will suit their current condition. It might not seem much at first but as your patients take note of how effective your treatments are, because they are tailored to suit their specific condition, they have more trust in you and this will influence their future decisions when their wants and needs begin to change.
Market to different lifestyles.
When your customers’ needs and expectations change as the years roll by, make sure that you become just as responsive as you were in the past. If you’ve been in the business for quite a long time, you may note down that your new patients have different needs from your customers in the past. Spot these trends and make sure that you are able to respond to these differences.
Market to family and friends.
Just as long as you do your homework and keep your patients happy, they will be more than glad to refer you to their friends and family. However, there are those who may not be referring you, not because they do not like you, but because they’ve never thought of it or they’re unsure of whether you are accepting new patients. For this reason, empower your patients by encouraging them through asking politely that they refer you to family and friends.
Have your patients participate.
Especially for patients who have stuck with you from since they were teenagers till they became adults, ask for their opinion and invite them to offer creative solutions and improvements. This will make them more than just paying customers but also collaborators.
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