The scariest thing about Halloween isn’t the spooky costumes or gruesome monster makeup — it’s the damage that sticky caramels, chewy taffy and hard candies do to kids’ teeth, dentists say.
The American Dental Association is offering an alternative this year with its “Stop Zombie Mouth” campaign, co-sponsored by PopCap Games.
“Only 44% of kids brush their teeth twice a day. That’s a massive public health failure right there,” says Jonathan Shenkin, a pediatric dentist from Augusta, Maine, and spokesman for the association.
Dentists will distribute 1 million packs of trading cards featuring characters from PopCap’s Plants vs. Zombies video game, as well as coupons for a free computer edition of the game to be given out to trick-or-treaters.