In the midst of the recession, it’s becoming exponentially difficult to get new patients. There is a need for dental practices to evaluate the quality of services that they are rendering. When it’s extremely easy for patients to see another dentist or forego treatments as a whole as means to cut costs, dental practices need to step up their game. Patients aren’t just looking for dentists who are efficient and qualified. They’re looking for a unique experience every time they get their teeth cleaned or whitened. A dental practice which goes the extra mile to create the ultimate client experience is one which patients won’t forget.
Answering the Phone
Some practices underestimate the power of the first impression. If you’re going to wow patients, then it’s best to do so when they first reach out to you and that is when they are phoning to schedule a dental appointment. How does your front office worker normally answer the phone? Will you call the patient before the initial visit? Does the staff know the answer to the most common questions that patients ask over the phone? If you think it is necessary, you can come up with a telephone script.
Now that you have successfully encouraged a new patient to visit the clinic, it’s time to put your best foot forward. Put yourself in the shoes of your patient to find out what they want to see when they first walk into your office. Take a good look of your reception area and front desk, and evaluate it. Is it inviting enough? Remember that you’ll be asking your patient to wait there for a couple of minutes so it must be a place which is comfortable and aesthetically pleasing. Ask your front office staff to hand out patient exams during the waiting period so that patients are seen by the dentist on time.
Now it’s time for you to get your patients on board by saying “yes” to treatment. In order for you to do so, you need to have rapport with them. Take the time to know their values and needs with regard to their dental health. After finding out what matters most to your patients, present the case a manner which would appeal to them. Show them how you can help them achieve their goals. Once they make a verbal commitment, congratulate them on their decision and start discussing the next steps in their treatment plan.