In the not so distant past, SEO experts and webmasters put a lot of premium on keywords, as well as inbound links. While these two strategies are still important to achieving top the search engine rankings for your dental website, major search engines such as Google are reducing their reliance on these two parameters when it comes to ranking websites. On the other hand, the scales have shifted in importance to content. Dental content marketing not only allows your dental website to top the rankings and gain more clicks, but, more importantly, convinces your prospects to choose you over your rival practices.
What is dental content marketing?
Dental content marketing is a marketing technique which involves the creation and distribution of content in order to attract and engage a certain target audience. This type of marketing strategy varies significantly from the one which we have come to know of. People simply are buying the entire brazen advertising and marketing gig anymore. Simply put, people no longer like being sold something in such an obvious manner. On the other hand, these very same people could not refuse help, especially when it comes in the form of quality and genuinely helpful information, and that is what dental content marketing is all about.
What are the advantages of dental content marketing?
Borrowing from the latest piece of information discussed, content marketing works by advertising your services without actually talking about your dental practice at all. Instead of you talking incessantly about how your practice and treatments offered are so much better than that of your rivals, you’re expounding on the benefits of a treatment in general, minus the marketing spiels. While self-promotion may not be your goal in this regard, you are gaining something which is important in ensuring that you gain a lifetime patient — trust.
When individuals know that you are after their best interests instead of earning a buck, they become more receptive and trusting. In time, your dental website readers will be more likely to pick you out when they need someone to perform a dental procedure. In essence, your dental visitors will sell your dental services to themselves in time.
What kind of content should go into your dental content marketing campaign?
If you’re at a loss for what type of content to include in your dental website, you can take a cue from your patients. Usually, the same things which trouble your patients are the very same things which prospective patients wonder about as well. So keep your eyes peeled and your ears ready for concerns which your patients may raise during their numerous trips to your office. You can then write how-to or Q and A articles regarding these topics. Also, you can write about dental conditions which are very common or are likely to affect your target market. This then enables you to create relatable content with which dental website visitors will immediately identify. Make sure that you bring quality into the content, too.