Why Your Dental Marketing Plan is Incomplete Without A Blog
A long time ago in a world far, far away, there was a time when all a business needed was a responsive design website.
And then came the rise of social media and blogging. Now blogs are everywhere and incredibly vital for responsive design website owners.
In fact, they’re so relevant in today’s world that they’ve transformed into somewhat of a social status for businesses. If you’ve got one, at least you’re doing one thing right. And we agree. As a dental marketing firm specializing in responsive design websites we wouldn’t be doing our job if we didn’t stress the importance of a well written, frequently updated blog.
Hence, our blog about why you should blog.
If your dental office has not yet jumped on the bloggin’ bandwagon, here is our three part argument on why your dental marketing plan NEEDS to incorporate a blog:
1. Women Trust Blogs
Yes, women trust blogs. According to BlogHer’s “2012 Women and Social Media Study”, 81% of U.S. women trust the information they get from blogs. Additionally, 98% of women say that they trust blogs more than any other social media platform!
This being said, a blog is a valuable tool that can bridge the gap between a dentist and their local female audience.
Why is this relevant, you ask? Well, we’ve done our research and it turns out that women exert 85% control over decisions regarding their family’s dental care.
So, women make the dental decisions…and women trust blogs. See where we’re going with this?
It’s simple. Your dental marketing plan should focus on captivating your female audience with your trust-worthy, informing content. Present yourself as the local authority regarding dental care, but also connect on a personal, informal level with a blog and watch your business grow.
2. Google Trusts Blogs
Google runs the show these days. There’s no getting around it.
With “spiders” that search the web, ranking websites based on ever-changing algorithms, Google imposes the rules that any business-savvy website owner must follow.
The dental industry is an increasingly competitive market. With the majority of American dental practices seeing 30% fewer new patients in 2012, having Google on your side can mean the difference between business growth and business decline. Recognizing this simple truth can make or break your dental marketing strategy.
What does this mean for you?
One way to impress the “Google Gods” and get higher search rankings is to provide fresh content on a regular basis. What’s the easiest way to incorporate frequently updated information? You guessed it…by blogging.
Blog articles produce frequent updates and frequent updates enhance your responsive website’s credibility. The more credible your website appears to Google, the higher Google will place you in search rankings. The higher you rank in Google searches, the more visible your website becomes to potential patients.
And therein lies the domino effect of blogs and new patient acquisition. Blog more to get more.
3. Blogs Increase Site Traffic
The third reason why your company needs a blog is that blogs drive traffic to your website. In fact, according to a study by HubSpot, small businesses that blog have 55% more visitors than businesses who do not blog.
But does this really help your business in the long run?
Well, to be honest, while social media platforms can increase your website traffic, these initiatives rarely result in revenue. This can be explained by the mindset of social media viewers. Social media traffic is often much more informal and much less “targeted search” based. However, even if your blog audience does not directly produce revenue, they do increase traffic to your responsive design website.
Increased traffic to your website, once again, impresses Google and eventually leads to higher rankings and higher visibility. This makes it easier for your responsive website to be found by patients who are looking to spend money at your practice and who do directly produce revenue.
All in all, we can’t stress enough the benefits of incorporating a blog on your responsive design website. So if you’re stuck in the pre-blog dark ages, chances are your current dental marketing strategy isn’t maximizing your online presence or acquiring the new patients that you could be.
If you don’t have time for blogging or if you’re at a loss for the workings of social media, that’s where we come in. Our dental marketing strategy incorporates a variety of social media initiatives that enhance your practice’s visibility and reputation. We manage your responsive design website blog with consistently updated content that entices potential patients and marks you as an authority in your field. Call us today at 1-800-303-6029 and start your blogging experience and rev up your dental marketing strategy!