Does Responsive Web Design Truly Deliver?
Let’s get something straight. Responsive web design doesn’t promise anything, but it aims to provide site viewers with a most enjoyable website experience. The name itself says it all. Responsive web design responds to the needs of today’s consumers. Websites … Continued
Patient Video Testimonials: How to Win the “Zero Moment of Truth”
Ever heard of the “Zero Moment of Truth”? Google recently coined this term to describe how the Internet influences a consumer’s purchasing decisions before they even see a product on the shelf. Simply put, your potential patients are not just … Continued
Blogging Gets Attention!
Websites: the Modern Marketing Tool As you know, a website is often the first way a prospective client comes into contact with many businesses. Before websites, we had little more than telephone book listings and ads by which to reach … Continued
Email Marketing for Dentists: Are You Doing Enough?
Are You Using Email Marketing to Its Full Potential? If you are a dentist who is technologically savvy and incorporates a multifaceted dental marketing plan, you are likely already using some form of email marketing. And you aren’t alone. Many … Continued
Tips for Growing Your Dental Practice
We all know that in order to grow a business, we have to set goals and work toward them. Stagnation not only means no new clients, it could negatively affect the level of business you already do. Instead of allowing … Continued
Is Social Marketing Important to Your Practice?
Why Use Social Marketing? Modern technology has dramatically changed the way people interact with the world around them. This technology has brought many benefits, as well as its share of drawbacks, to our lives and it has become a permanent … Continued
3 Ways Responsive Design Can Help Your Business
Why Responsive Design? In our last blog, we discussed some of the challenges involved with the increased use of smartphones. People use them all of the time, for everything and that is not going to change. They are just too … Continued
4 Ways to Promote your Dental Practice Effectively
Years of training at dental school may have prepared you for providing dental care, but managing and marketing a dental practice is an entirely different ballgame. Now, it’s time for you to promote your business and begin providing the right … Continued
The Smartphone’s Impact on Your Dental Marketing
Smartphones Are Still On The Rise It has gotten to the point now that we all just assume that everyone has a cell phone. The payphone (remember those?) has really, truly become a relic of the past, and, outside … Continued
How to Hire the Best Dental Staff
Having great people on your team is crucial to the success of your dental practice. What happens when you hire the wrong staff? Costly mistakes and administration problems may arise, which could force your patients to transfer to another dentist … Continued